CONTENT WRITING

Content writing is the creation of content for knowledge and promotional

strategy. The basic aim of a content writer is to improve the sales pitch,

influence people, and create awareness about a specific product, service, or

company. The success of content depends on its reach.

Content writing is the creative process of generating content through careful

planning and research, writing, and editing that is then published on online

platforms with an aim to attract, engage, and retain readers.


What is BLOG?

Blog posts are single pieces of content that are published on a website or

blog. The term "blog" is the shortened word for what used to be called a

"weblog." Some blogs are stand-alone websites with nothing but blog posts as

content. In other cases, a blog is a section of a business site that typically

publishes company information, industry news, or informational articles.

Usually, a blog post will include media such as images or videos. However, the

written content is key to blog posts.

A blog (a truncation of "weblog") is a discussion or informational website

published on the World Wide Web consisting of discrete, often informal diary-

style text entries (posts). Posts are typically displayed in reverse chronological

order, so that the most recent post appears first, at the top of the web page.


Contant Writing:

Blog = Article 

Planning a BLOG Post

• Your interest

• The market needs

• Your expertise

• The niche

• Search statistics


Structure of a BLOG Post

• Type

• Length

• Target audience/ Medium of post

• Readers' attention


Readers' attention and interest.

• Keep it short.

• Use your exact target keywords in the intro.

• Speak as the author.

• Explain why the blog post topic is important.

• Tell your reader what they can expect.

• Keep the intro relevant to the reader's search query.

• Use active language and metaphors.


WHAT IS SEO

Blog SEO is the process of using technical and on-page SEO techniques to

increase your blog's visibility in organic search. When using blog SEO, you

have two primary goals:

• To make sure search engines can find and understand your blog posts sot That they can deliver them to relevant searchers

• To make sure you're writing relevant blog content that aligns with your audience's needs and interests


IMPORTANT OF SEO

With every post you create and optimize, you can:

• Increase your visibility in organic search

• Establish your credibility as a trusted resource

• Build your site's authority over time


3 SEO STEPS

1. Create content which can be ranked on Google

2. Find what people Are searching for

3. How you can tell Google about your website Content


EDITING a Blog Post

▪ First paragraph

▪ Proof reading vs editing

▪ Checking for and fixing grammatical errors

▪ Poor sentence structure

▪ Use of old language style.

▪ Paragraphs

▪ Idioms, examples

▪ Use of signs properly: , . ! Etc

▪ Dictionaries

▪ Information references

You Were Such a Nice Audience